{"id":112148,"date":"2025-10-22T07:49:00","date_gmt":"2025-10-22T05:49:00","guid":{"rendered":"https:\/\/www.photoadventure.at\/?p=112148"},"modified":"2026-06-15T07:54:01","modified_gmt":"2026-06-15T05:54:01","slug":"highlights-des-rahmenprogramms-2025","status":"publish","type":"post","link":"https:\/\/www.photoadventure.at\/en\/2025\/highlights-des-rahmenprogramms-2025\/","title":{"rendered":"Highlights des Rahmenprogramms 2025"},"content":{"rendered":"<style>.kb-row-layout-id112148_7ef1b8-f8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id112148_7ef1b8-f8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id112148_7ef1b8-f8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id112148_7ef1b8-f8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id112148_7ef1b8-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id112148_7ef1b8-f8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id112148_7ef1b8-f8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column112148_0f4b86-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column112148_0f4b86-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column112148_0f4b86-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column112148_0f4b86-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column112148_0f4b86-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column112148_0f4b86-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column112148_0f4b86-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column112148_0f4b86-2f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading112148_4a3c6f-79, .wp-block-kadence-advancedheading.kt-adv-heading112148_4a3c6f-79[data-kb-block=\"kb-adv-heading112148_4a3c6f-79\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_4a3c6f-79 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_4a3c6f-79[data-kb-block=\"kb-adv-heading112148_4a3c6f-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_4a3c6f-79 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_4a3c6f-79[data-kb-block=\"kb-adv-heading112148_4a3c6f-79\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading112148_4a3c6f-79 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_4a3c6f-79\"><strong>Seminare auf der Photo+Adventure<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_44d75c-d6, .wp-block-kadence-advancedheading.kt-adv-heading112148_44d75c-d6[data-kb-block=\"kb-adv-heading112148_44d75c-d6\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_44d75c-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_44d75c-d6[data-kb-block=\"kb-adv-heading112148_44d75c-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_44d75c-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_44d75c-d6[data-kb-block=\"kb-adv-heading112148_44d75c-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_44d75c-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_44d75c-d6\"><strong>Social Media Marketing f\u00fcr Fotograf:innen \u2013 MELOURRA<\/strong><br>Wie verwandelt man starke Bilder in eine \u00fcberzeugende Online-Pr\u00e4senz? MELOURRA zeigt, wie Social Media gezielt eingesetzt wird \u2013 von Content-Strategie \u00fcber Reels bis hin zu Highlights. Im Fokus stehen Personal Branding, Community-Aufbau und clevere Analyse. Basierend auf zehn Jahren Erfahrung und 115.000 Followern liefert dieses Seminar praxisnahe Tipps statt grauer Theorie \u2013 und macht Lust, sofort loszulegen.<br><strong><br>Astrolandschaftsfotografie \u2013 Stefan Liebermann<\/strong><br>Mit schwerem Rucksack, in v\u00f6lliger Dunkelheit und doch mit dem Blick f\u00fcr das gro\u00dfe Ganze: Nacht- und Landschaftsfotografie stellt besondere Herausforderungen. Stefan Liebermann erkl\u00e4rt, wie man diese meistert \u2013 von der Planung \u00fcber die Aufnahme bis zur Bearbeitung in Lightroom und Photoshop. Ob Einzelaufnahme, Panorama oder nachgef\u00fchrtes Bild: Hier gibt es konkrete Tipps, damit Sterne nicht nur am Himmel, sondern auch am Foto funkeln.<br><strong><br>Storytelling durch die Linse \u2013 Lisa-Kristin Schr\u00f6tter<\/strong><br>Fotos k\u00f6nnen mehr, als Momente festhalten \u2013 sie erz\u00e4hlen Geschichten. Lisa Kristin Schr\u00f6tter zeigt, wie man Bilder so komponiert, dass sie Emotionen wecken und Kulturen lebendig machen. Mit Erfahrungen aus Gr\u00f6nland bis in die Alpen vermittelt sie, wie spontane Begegnungen, Traditionen oder stille Augenblicke in eindrucksvolle Bildgeschichten verwandelt werden. Ein Seminar f\u00fcr alle, die ihrer Fotografie mehr Tiefe verleihen wollen.<br><strong><br>#LICHTSETZER in der Portraitfotografie \u2013 Martin Krolop<\/strong><br>Licht nicht nur nutzen, sondern gezielt setzen \u2013 darum geht es im Seminar mit Martin Krolop. Er zeigt praxisnah, wie man Lichtwirkung versteht, Setups aufbaut und kreative Kontrolle gewinnt. Vom einfachen Aufbau bis zur komplexen F\u00fchrung wird ausprobiert, analysiert und umgesetzt. Ideal f\u00fcr alle, die ihre Portraitfotografie auf das n\u00e4chste Level bringen wollen.<br><strong><br>Die Kraft des Sehens \u2013 Mehr als nur ein Foto \u2013 Dr. G\u00fcnter Z\u00f6hrer<\/strong><br>Fotografie als bewusste Erfahrung: Dr. G\u00fcnter Z\u00f6hrer verbindet Technik, \u00c4sthetik und Achtsamkeit zu einer \u201espiritual &amp; emotional Photography\u201c. Mit seiner Methode der \u201e4 Fotozeiten\u201c wird das Fotografieren zu einer meditativen Praxis, die den Moment intensiv erfahrbar macht und innere Energie freisetzt.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_c0e707-da, .wp-block-kadence-advancedheading.kt-adv-heading112148_c0e707-da[data-kb-block=\"kb-adv-heading112148_c0e707-da\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_c0e707-da mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_c0e707-da[data-kb-block=\"kb-adv-heading112148_c0e707-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_c0e707-da img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_c0e707-da[data-kb-block=\"kb-adv-heading112148_c0e707-da\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading112148_c0e707-da wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_c0e707-da\"><strong>Workshops auf der Photo+Adventure<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_468c7c-6a, .wp-block-kadence-advancedheading.kt-adv-heading112148_468c7c-6a[data-kb-block=\"kb-adv-heading112148_468c7c-6a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_468c7c-6a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_468c7c-6a[data-kb-block=\"kb-adv-heading112148_468c7c-6a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_468c7c-6a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_468c7c-6a[data-kb-block=\"kb-adv-heading112148_468c7c-6a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_468c7c-6a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_468c7c-6a\"><strong>Licht und Linien: die Welt der Interior-Fotografie &#8211; Lucia Bartl<br><\/strong>Grundlagen zu Lichtf\u00fchrung, Linienf\u00fchrung und Komposition in der Architekturfotografie, erg\u00e4nzt durch eine praktische Session in den R\u00e4umen der Eventpyramide.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_33e050-e2, .wp-block-kadence-advancedheading.kt-adv-heading112148_33e050-e2[data-kb-block=\"kb-adv-heading112148_33e050-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_33e050-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_33e050-e2[data-kb-block=\"kb-adv-heading112148_33e050-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_33e050-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_33e050-e2[data-kb-block=\"kb-adv-heading112148_33e050-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_33e050-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_33e050-e2\"><strong>Photoshop &amp; KI: Dein Einstieg in die Zukunft der Bildbearbeitung\u00a0\u2013 Armin Amano<br><\/strong>In diesem intensiven und praxisorientierten Training tauchen wir gemeinsam in die neuesten KI-gest\u00fctzten Funktionen von Adobe Photoshop ein \u2013 Tools, die die Art und Weise, wie wir gestalten, retuschieren und kreativ arbeiten, grundlegend ver\u00e4ndern. Du lernst, wie du mit Hilfe k\u00fcnstlicher Intelligenz nicht nur schneller und effizienter arbeitest, sondern auch kreative Ergebnisse erzielst, die bislang kaum vorstellbar waren.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_6b0e9f-c4, .wp-block-kadence-advancedheading.kt-adv-heading112148_6b0e9f-c4[data-kb-block=\"kb-adv-heading112148_6b0e9f-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_6b0e9f-c4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_6b0e9f-c4[data-kb-block=\"kb-adv-heading112148_6b0e9f-c4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_6b0e9f-c4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_6b0e9f-c4[data-kb-block=\"kb-adv-heading112148_6b0e9f-c4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_6b0e9f-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_6b0e9f-c4\"><strong>Bildbearbeitung von Astrofotografien \u2013 Stefan Liebermann<br><\/strong>Der renommierte Landschafts- und Astrofotograf zeigt, wie beeindruckende Nachtaufnahmen geplant, aufgenommen und digital optimiert werden. Zum ersten Mal bietet die Photo+Adventure auch einen dedizierten Workshop zur Bildbearbeitung von Astrofotografien an.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_8afb82-43, .wp-block-kadence-advancedheading.kt-adv-heading112148_8afb82-43[data-kb-block=\"kb-adv-heading112148_8afb82-43\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_8afb82-43 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_8afb82-43[data-kb-block=\"kb-adv-heading112148_8afb82-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_8afb82-43 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_8afb82-43[data-kb-block=\"kb-adv-heading112148_8afb82-43\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_8afb82-43 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_8afb82-43\"><strong>One Light Portrait \u2013 Maximale Wirkung mit minimalem Aufwand \u2013 Martin Krolop<br><\/strong>Weniger ist oft mehr \u2013 besonders in der Portraitfotografie. In diesem Workshop mit Martin Krolop lernst du, wie du mit nur\u00a0<em>einer<\/em>\u00a0Lichtquelle ausdrucksstarke und professionelle Portraits erschaffst. Ganz ohne gro\u00dfes Equipment, aber mit maximalem Know-how.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_430e34-03, .wp-block-kadence-advancedheading.kt-adv-heading112148_430e34-03[data-kb-block=\"kb-adv-heading112148_430e34-03\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_430e34-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_430e34-03[data-kb-block=\"kb-adv-heading112148_430e34-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_430e34-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_430e34-03[data-kb-block=\"kb-adv-heading112148_430e34-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_430e34-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_430e34-03\"><strong>Tonspur deiner Reise \u2013 Podcasting f\u00fcr visuelle Geschichtenerz\u00e4hlerInnen \u2013 Anja Prietl \/ Onewards Podcast<br><\/strong>Erstmals steht Podcasting im Programm. Der Workshop zeigt, wie Fotografie und Audio zu einer lebendigen Erz\u00e4hlform verschmelzen. Anja Prietl vermittelt technische Grundlagen, Storytelling-Methoden und praktische \u00dcbungen, um eigene Reisegeschichten h\u00f6rbar zu machen.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_2f94fc-07, .wp-block-kadence-advancedheading.kt-adv-heading112148_2f94fc-07[data-kb-block=\"kb-adv-heading112148_2f94fc-07\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_2f94fc-07 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_2f94fc-07[data-kb-block=\"kb-adv-heading112148_2f94fc-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_2f94fc-07 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_2f94fc-07[data-kb-block=\"kb-adv-heading112148_2f94fc-07\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_2f94fc-07 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_2f94fc-07\"><strong>\u201eLicht &#8211; Struktur &#8211; Komposition\u201c &#8211; Verdeckter Akt &#8211; Roland Pum &amp; Nadja Hluchovsky<br><\/strong>Sensibilit\u00e4t trifft auf Struktur, Licht auf K\u00f6rper, Material auf Emotion. In diesem Workshop f\u00fchren dich Roland Pum und Nadja Hluchovsky in die kunstvolle Welt des verdeckten Aktes. Es geht um mehr als nackte Haut \u2013 es geht um Formen, Linien, Lichtstimmungen und das Spiel mit dem, was sichtbar ist und was nicht.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_7652f0-e2, .wp-block-kadence-advancedheading.kt-adv-heading112148_7652f0-e2[data-kb-block=\"kb-adv-heading112148_7652f0-e2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_7652f0-e2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_7652f0-e2[data-kb-block=\"kb-adv-heading112148_7652f0-e2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_7652f0-e2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_7652f0-e2[data-kb-block=\"kb-adv-heading112148_7652f0-e2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading112148_7652f0-e2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_7652f0-e2\"><strong>Fotoausstellungen auf der Photo+Adventure<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading112148_302a02-7c, .wp-block-kadence-advancedheading.kt-adv-heading112148_302a02-7c[data-kb-block=\"kb-adv-heading112148_302a02-7c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading112148_302a02-7c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading112148_302a02-7c[data-kb-block=\"kb-adv-heading112148_302a02-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading112148_302a02-7c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading112148_302a02-7c[data-kb-block=\"kb-adv-heading112148_302a02-7c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading112148_302a02-7c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading112148_302a02-7c\"><strong>VOM WESEN DER PFLANZEN &#8211; Botanische Schautafeln neu interpretiert \u2013 Ira Hilger<br><\/strong>In dieser Ausstellung begegnen wir der Pflanzenwelt in einem ungewohnten Licht: nicht alsfl\u00fcchtigem Naturmotiv, sondern als k\u00fcnstlerisch verdichtete Komposition. Ira HilgersArbeiten interpretieren botanische Schautafeln neu \u2013 inspiriert von historischen Vorbildernwie Ernst Haeckel oder Maria Sibylla Merian, aber mit den Mitteln zeitgen\u00f6ssischerFotokunst. Iras Ziel ist es, das Wesen der Pflanzen im Detail sichtbar zu machen \u2013 ihreGestalt, ihr Werden und Vergehen.<br>\u00a0<br>Das war nur ein kleiner Einblick \u2013 das gesamte Rahmenprogramm gibt es hier zu entdecken:<br><a href=\"https:\/\/www.photoadventure.at\/rahmenprogramm-2025\/\">Das Photo+Adventure Rahmenprogramm 2025 | 8.-9. Nov. 2025<\/a><br>\u00a0<br>\u00a0<\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Seminare auf der Photo+Adventure Social Media Marketing f\u00fcr Fotograf:innen \u2013 MELOURRAWie verwandelt man starke Bilder in eine \u00fcberzeugende Online-Pr\u00e4senz? 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